Romantic Commercial- The “Diamond Trading Company” gave a beginning scene where a guy is stuck in an airport on Christmas Eve and later a finale scene came out with the guy actually making it home to see the girl and gives her the diamond necklace every guy wishes he could afford. The website gives the complete story- mixing audio and video clips to create a genre in commercials- tv and website combining to give the story (i.e. the emotional pull to buy).
Friday, Dec. 9 Upcoming Topic: Commercials (Part Three- The Lighter Look)
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